Studio founded to research and promote Poetic aesthetics
& traditional craftsmanship through bespoke design projects,
courses and publications.
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Architectural Design, Decorative Crafts, Sculpture & Painting.
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Course programs to built your traditional technique skill-set.
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Photo Books, Tutorial Plates & Research Essays.
What turns a slab of ceramic into a masterwork ?
For much of human history the arts have been a veiled maiden in the department of unexplained mysteries, subject to awe and admiration. Aristoteles, the ancient Greek Philosopher shedded some light on the matter in his treatise on Poetics. In which, focusing mainly on epics and tragedy, describes a value oriented esthetics to judge works of any craft, be it music, literature, architecture, painting or sculpting, denoting clear distinctions between medium, theme and style, which craftsman must master to create poetic works that represent universals.
and themes of the masterworks.
REPRODUCTION
The second stage is to produce a master copy in the atelier
to learn about proportion, theme and the process.
RECIPE
The third stage is to brake down the method into stages,
listing materials and tools on tutorial plates in the manner of recipe.
PROJECTS
And lastly the fourth stage is the application of the method to produce
new designs and the organization of courses.
Through the method the interrelations between crafts becomes evident, they start from seed, stem a structure and branch out to be ornamented with foliage.
Even though each medium holds unique characteristics, different crafts often share the tool kit. One can apply descriptive drawing to painting, sculpting, architecture and decorative arts.
While the visualization and projection tools of architecture can be applied into sculpting being both 3 dimensional art forms,
the painters tool kit of value and color is also used in mosaic and stained glass window design, and Ikebana principles can be applied into sculptural, painting and decorative arts compositions.
The studio is lead by the architect Fernando Mendoza de la Garza, trained painter and sculptor from early age and obtained a bachelor's degree in architecture from ITESM with specialization in Urban Design from the University of Basque Country, and Visual Arts from Brigham Young University. Having worked as an Assistant, Draftsman, Interior Designer, Project Architect and Lead Architect for interior and architectural design studios and offices in the USA, Holland, Spain and Mexico for ten years before starting the Studio/Workshop to specialize on craftsmanship and poetic themes.
He is a constant student of traditional architecture, vernacular building (dome building, adobe, wood), decorative crafts (stone carving, moulding, ceramic, stained glass, Ikebana) and has been a student of La table Ronde De L'Architecture, of figure painting from Melisa Calabria, a student of Odd Nerdrum & figure sculpting at the Dutch Academy of Figurative Sculpture, as well as other private craftsmen, instructors, institutions and studios in Mexico, United States, Belgium and Holland.